Know your next marketing move before you hire for it
VibeMA reads your website and the companies you'll be compared with, then gives you a ranked 30/60/90-day marketing plan. You'll see where you can win, what to hire for, and what to ignore.
Your website
Free · 2–3 minutes · No integrations or card
Kestrel Coffee sells roasted-to-order coffee by subscription. Competitors lead with price, reviews and gifting. Kestrel's freshness claim is the one no competitor makes, but it sits below the fold.
Category
Coffee subscription
Competitors read
3
Recommendations
6
Sound familiar?
“I don't know which channel to try first, and I can't afford to test them all.”
“Everyone has an opinion on our positioning. I don't know whose is right.”
“I'm about to hire our first marketer and I can't tell them what success looks like.”
What VibeMA finds for founders
Positioning gaps against named competitors
See how the companies you'll be measured against describe themselves, and where your message overlaps or stands apart. That's the difference between “another AI tool” and the one buyers remember.
The channels worth testing
Competitors' sites show where they invest: content, paid search, partnerships, community. VibeMA points out the channels they rely on and the ones they neglect, so your next bet has a reason behind it.
A plan you can hand to your first hire
A 30/60/90-day roadmap gives a new marketer or agency a brief on day one, with priorities you've already agreed on.
A founder roadmap
Every VibeMA Strategy Report ends with a 30/60/90-day roadmap. Here is the roadmap from our sample report for a fictional coffee brand.
See a sample reportDays 1–30
Put “Subscribe & save” in the hero and name the saving
Lead the homepage with roasted-to-order
Days 31–60
Launch an office and wholesale page
Add reviews to every product page
Days 61–90
Start a brew-guide content series
Build a gifting page ahead of Q4
How it works
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Enter your URL
No integrations or setup.
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VibeMA reads your market
Your site, your competitors, their positioning, pricing and messaging.
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Get your strategy
A ranked plan in 2–3 minutes.
Proof
Built by the team behind Playbook Media, with roots at Meta.
The frameworks inside VibeMA come from Playbook Media, the growth consultancy Bryan Karas founded in 2017 after helping build Facebook's Disruptors team.
>$1.6B
raised by Playbook Media clients
>$1B
in client revenue
>$10M
in client cost reductions
“Playbook Media has been an essential partner in optimizing our media mix, developing creative that resonates…”
Chris Ciaccio, CCO, IMG Academy | NCSA · a Playbook Media client
Playbook Media figures across its clients since 2017, as published on playbookmedia.com.
Frequently asked questions
Get your positioning right against the competitors buyers will compare you with, then pick a channel and test it properly. VibeMA gives you both: a positioning read and ranked moves to focus on.
It depends on whether you need someone to set direction or someone to execute. Use VibeMA to set the direction first. You'll brief either one better, and you'll know which skills to hire for.
Yes, as long as your site explains what you do and who it's for. VibeMA compares that with the companies you'll compete against.
Many founders use the competitor section to sharpen how they explain their differentiation. VibeMA doesn't write pitch decks.
Your first report is free. See Pricing.
Get your plan before your next hire
Your first report is free. It takes 2–3 minutes.
Your website
Free · 2–3 minutes · No integrations or card