See why shoppers choose your competitors, and where you can win
VibeMA compares your store with the brands your customers also consider: how they position, how they price and bundle, and what they promise. Then it ranks what to change, so ad spend goes to pages that are ready to convert.
Your website
Free · 2–3 minutes · No integrations or card
Competitor
Ahead on
Why
Ridgeline Roasters
Pricing
Leads with a subscription price on the homepage
Bramble & Bean
Social proof
Shows reviews on every product page
Copperpot Coffee
Gifting
Has a gifting page and holiday bundles
Your advantage: roasted to order. None of them say it.
Sound familiar?
“Our ads get clicks, but competitors seem to convert them better.”
“We're priced higher and I'm not sure the site explains why.”
“I need a competitive read I can take to leadership this week.”
What VibeMA finds for e-commerce
Pricing and offer gaps
See how competitors package, bundle and discount, and whether your pricing is explained or just higher.
Messaging that converts, or doesn't
Compare the promises, proof and product detail competitors lead with, and find the claims only you can make.
Where to put the next dollar
Before you raise spend, know whether the constraint is traffic or the page. VibeMA ranks fixes so budget goes to the pages most likely to return it.
A brief your team can act on
A 30/60/90-day roadmap gives marketing managers a clear, defensible plan to share with leadership, agencies and in-house designers.
An e-commerce roadmap
Every VibeMA Strategy Report ends with a 30/60/90-day roadmap. Here is the roadmap from our sample report for a fictional coffee brand.
See a sample reportDays 1–30
Put “Subscribe & save” in the hero and name the saving
Lead the homepage with roasted-to-order
Days 31–60
Launch an office and wholesale page
Add reviews to every product page
Days 61–90
Start a brew-guide content series
Build a gifting page ahead of Q4
How can AI help optimize ad spend?
AI helps most before the money is spent. Comparing your landing pages, offers and pricing with competitors shows where visitors are likely to drop off, so you fix the page before paying for more traffic. VibeMA does this from your public site in 2–3 minutes. Connected Google Ads and Meta analysis is coming next.
Proof
Built by the team behind Playbook Media, with roots at Meta.
The frameworks inside VibeMA come from Playbook Media, the growth consultancy Bryan Karas founded in 2017 after helping build Facebook's Disruptors team.
>$1.6B
raised by Playbook Media clients
>$1B
in client revenue
>$10M
in client cost reductions
“Playbook Media has been an essential partner in optimizing our media mix, developing creative that resonates…”
Chris Ciaccio, CCO, IMG Academy | NCSA · a Playbook Media client
Playbook Media figures across its clients since 2017, as published on playbookmedia.com.
Frequently asked questions
Yes. VibeMA reads any public store website, whatever platform it runs on, including Shopify, WooCommerce and BigCommerce. It doesn't need an app install.
Not today. It works from public pages only: yours and your competitors'. Connected campaign analysis is coming next.
Yes. It compares how competitors present pricing, bundles, discounts and subscriptions on their sites, and where your pricing sits.
Yes. Marketing managers use VibeMA for a fast, structured competitive read before planning cycles, agency briefs and leadership updates.
Find out what your competitors' stores do better
Your first report is free. It takes 2–3 minutes.
Your website
Free · 2–3 minutes · No integrations or card