We built the strategist we wanted to hire

VibeMA is an AI marketing assistant that turns a website URL into a prioritized marketing strategy. We built it because good marketing advice was either generic and free, or specific and slow and expensive. We wanted specific and fast.

Vibe

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Why VibeMA exists

Since 2017, we've run performance marketing for startups and growth brands at Playbook Media. The same pattern kept showing up. Businesses didn't lack ideas. They lacked a clear answer to "where should we focus, given who we're up against?"

The usual answers were a retainer with an agency, weeks of discovery, or a pile of generic tips. So we built the tool we wished we'd had: one that reads your market the way a strategist would, and tells you plainly where you're winning, where you're losing, and where you can win.

What we believe about marketing

Strategy comes before content

Tools that make more content and more ads are only useful once you know which content and which ads. VibeMA works on that question.

Your competitors are your best data

Before you have analytics worth reading, the market already tells you a lot: how competitors position, price and speak to buyers. VibeMA starts there.

Priorities beat ideas

Ten recommendations are overwhelming. A short list of priorities, backed by a 90-day plan, gets done.

Show the reasoning

Every recommendation explains why, so you can disagree with it. AI should make your judgment sharper, not replace it.

The team

CEO

Bryan Karas, Founder and CEO

Bryan was a founding member of Facebook's Disruptors team, where he helped venture-backed startups launch and grow. He has also grown enterprise brands at QuinStreet and Marin Software. In 2017 he founded Playbook Media, the growth consultancy whose frameworks power VibeMA.

Built by the team behind Playbook Media, with roots at Meta.

Playbook Media is a growth consultancy founded in 2017. It runs paid media, creative and analytics for brands in financial services, lead generation, e-commerce, healthcare and SaaS. Since 2017, its clients have raised more than $1.6B and driven more than $1B in revenue. VibeMA is how Playbook turns that experience into software.

Playbook Media on LinkedIn

The name

VibeMA is short for Vibe Marketing Assistant. The "vibe" comes from vibe coding, where you describe what you want in plain language and AI does the heavy lifting. VibeMA brings that to marketing: AI and marketing strategy together, so non-technical teams get powerful marketing insight without a data team.